Sweet Nel’s is an all natural ice cream shop and café famous for “The Nelly” - an additional scoop of ice cream topping their cones and sundaes. Founded in the 1920’s as Nelson's Creamery, Sweet Nel’s needed a new and unique multimedia experience that would support current customers and attract new ones.
This multi-platform advertising campaign introduces “The Nelly” as an inviting mascot to inform and excite customers, converting them from online to in-store user experiences. Through the interrelation of social media, outdoor advertising and product packaging, users self-select to be fearless, anxious or relaxed, which then results as a customized in-store experience.
By pairing the original logo with a slab serif (popular in the 1920s) as well as using a rustic, retro color scheme, Sweet Nels now connects back to its history of Nelson’s Creamery.
Using social media to attract customers needs to be fun, entertaining, and inviting. The user experience of every Sweet Nels customer was important to consider while creating branding concepts.
By creating an Instagram carousel poll where users are invited to comment which Nelly they are, followed by a custom designed cup in-store, it allows for a unique user experience that highlights their Nelly and gets customers excited.
By creating an Instagram carousel poll where users are invited to comment which Nelly they are, followed by a custom designed cup in-store, it allows for a unique user experience that highlights their Nelly and gets customers excited.
