Are you a cowboy who’s tired of the ranch? Do you want to get off that horse and try something new?
Well wet your whistle and giddy on up with Reef Riders Surf Club!

Our initial research consisted of looking through tons of western imagery, typography, and cowboy slang. Yet we didn’t want to combine surfers and cowboys so literally-that would be the easy way out. We wanted a challenge.

Drawing inspiration from anatomical/mechanical illustration gives a new visually interesting voice to this unique group of surfers. Using a limited color palette, simplistic illustrations and bold type will create eye catching deliverables that are versatile and exciting