Roots is a natural fast casual restaurant serving a variety of bowls and salads. They strive to break the pattern of consuming processed foods by providing all-natural ingredients throughout every meal, and encourage a healthier lifestyle for all of their customers.

While Root’s has a stable amount of in-store customer interactions, they lack the ability to inherit mobile ordering exchanges, which has become increasingly more popular as the years go on. By creating a mobile app with a consistent and heavily image-based user interface, Root’s will attract a wider range of audiences which will then spark more business amplification.