UNLEASHING THE BEAST...
THE KOOL-AID BEAST
Kool-Aid has been around since 1927, yet its popularity has decreased over recent years. what many people don't know is that the Kool-Aid man was featured in the Marvel comics with his own hero origin story. This cross-promotional campaign promotes the new flavors and highlights the Kool Aid man’s history in comics.
Branding
The 6 most popular Kool-Aid flavors: cherry, blue raspberry, pink lemonade, tropical punch, grape, and mango.
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